Shopify, Custom / other, Salesforce Commerce Cloud · Updated July 2026
Poq
Your app, your flagship storefront
Poq is an enterprise app platform for large retail, DTC and B2B brands. It builds fully native iOS and Android shopping apps and provides the backend, tooling and managed service to run them. It's a managed model rather than a self-serve builder, run by a London company that has operated in mobile commerce since 2011.
The apps are fully native, not webviews. Poq ships an out-of-the-box native app that its SDK lets developers customize screen by screen, while day-to-day content and merchandising are handled without code through poqstudio, a visual app manager for marketing teams. Content changes publish in real time, without an app-store release.
Poq is backend-agnostic. Its API-first architecture and SynApps integration layer connect the app to Shopify, Salesforce Commerce Cloud or a custom and headless stack, and to third-party services for loyalty, search, personalization and CRM. It's used by global retailers including E.L.F. Beauty, Kurt Geiger and Hotel Chocolat.
Key Details
- App type
- Custom platform
- Delivery
- Managed service
- From
- $$$
- Headquarters
- London, United Kingdom
- Founded
- 2011
- ·Founded 2011; headquartered in London
- ·CEO Jay Johnston
- ·Runs native apps for global retail brands across 170+ countries
- ·Launched a Shopify App Store app for enterprise merchants in October 2025
- ·Backend-agnostic: Shopify, Salesforce Commerce Cloud and custom/headless stacks
How the app is built
Poq apps are fully native iOS and Android applications, not webviews or PWAs. The build starts from an out-of-the-box native app, which developers extend and override per screen using the PoqSDK across iOS, Android and a .NET backend track, so bespoke screens are possible without rewriting unrelated parts of the app.
Content and merchandising are managed without code through poqstudio, a visual app-management tool aimed at marketing and digital teams. It offers a drag-and-drop editor, App Stories, banners, an App Styler for theming, scheduled push notifications and a QR-code scanner, with changes going live in real time without an app redeploy or store release. Brands that prefer to drive content from an external headless CMS can do so through Poq's ISV partners instead.
How it connects to your commerce backend
Poq describes a modular, API-first architecture and markets itself as backend-agnostic, running as a native front end over Shopify, Salesforce Commerce Cloud, or a custom and headless commerce stack. On Shopify it launched a dedicated App Store app in October 2025 aimed at enterprise merchants.
Integrations run through SynApps, Poq's orchestration layer, which connects third-party services such as loyalty, CRM, search and personalization through pre-built connectors, and, the vendor states, can integrate with any third party's API where no connector exists. SynApps also drives omnichannel journeys, such as in-app loyalty rewards redeemed in store. Poq does not publish an exhaustive integrations list; named partners include Algolia, Bloomreach, Dynamic Yield, Klaviyo and Yotpo.
The managed model
Poq operates as a managed platform rather than a self-serve tool. It provides the infrastructure and a dedicated App Success Team that handles strategy, feature development, marketing services and performance reviews alongside the brand, and native app-store submission and ongoing release management are part of that relationship.
This suits large retailers running apps across multiple markets and regions, where a native, supported platform matters more than self-serve speed. It is less hands-off and low-cost than lightweight DIY builders, and anything beyond poqstudio's no-code content scope involves developers, either the brand's own or Poq's.
What it costs and who it's for
Poq is enterprise and quote-based. The Shopify listing shows the app as free to install with pricing on application, and notes that charges are billed by Poq separately. There is no public rate card, setup fee or revenue-share terms.
It fits enterprise and mid-market retail, DTC and B2B brands that want a fully native, managed app on Shopify, Salesforce Commerce Cloud or a custom backend, and that expect multi-market scale and hands-on support. It is not aimed at small merchants or teams looking for a low-cost, self-serve build.
Features
- Fully native iOS and Android apps
- poqstudio no-code visual app manager
- Drag-and-drop content editor
- Real-time content updates (no app redeploy)
- Real-time Shopify sync
- Push notifications (scheduled and custom)
- App Stories
- Lookbooks
- App Styler theming
- QR code scanner
- Multi-currency and multi-language
- Loyalty and CRM integration
- Omnichannel / in-store journeys (SynApps)
- Personalization
- Analytics and reporting
- Dedicated App Success Team (managed service)
Integrations
- Klaviyo
- Yotpo
- Algolia
- Bloomreach
- Dynamic Yield
- Contentsquare
- Attentive
- Emarsys
Platforms supported
What reviewers say
Bottom line
Best for: Enterprise and mid-market retail/DTC/B2B brands that want a fully native, managed mobile app on Shopify, Salesforce Commerce Cloud or a custom commerce backend.
FAQs
Is Poq self-serve or a managed service?+
Managed. Poq's team and technology build and run the app, supported by a dedicated App Success Team, rather than a self-serve dashboard you operate alone. Day-to-day content is editable without code in poqstudio.
Which commerce platforms does Poq work with?+
It's backend-agnostic: Shopify, Salesforce Commerce Cloud, and custom or headless commerce stacks, connected through an API-first architecture.
Are Poq apps fully native?+
Yes. Poq builds fully native iOS and Android apps, not webviews or PWAs, customizable per screen through the PoqSDK.
How much does Poq cost?+
Pricing is enterprise and quote-based. The Shopify listing is free to install with pricing on application, and Poq bills separately; there is no public rate card.
Who is Poq built for?+
Enterprise and mid-market retail, DTC and B2B brands that want a fully native, managed app across one or more markets, rather than small merchants seeking a low-cost self-serve build.